Spin it

Located in London, former CEO Colin Waggett of the highly successful Fitness First brand, has launch Psycle.

A workout venue that has employed the services of Olympic trainer Tim Weeks to especially design high intensity interval sessions to work your butt off!

Local design team Otherway, worked closely with the client to create a unique experience unlike any other fitness establishement.

Aesthetics were obviously high on the agenda, with a simple and refined palette of materials.

Crisp whites against exposed raw rendering on walls, polished concrete floors, timber parquetry and of course great graphics by the team at I love dust.

The training rooms sport low level lighting with a pop of colour to add to the appeal.

The concept doesn’t just stop with a great interior environment. A retail section selling brands like Stella McCartney are sold alongside established sportswear brands. Ila luxury towels are provided to clients and Nutritionist Rhian Stephenson has worked with Purearth and Detox Kitchen on a range of specially selected food.

Seventies British pop band Queen once sang “I want to ride my bicycle”, and with a complete package like Psycle, we are sure there will be a few people singing the same tune!

Photo Credit: Courtesy of We Heart UK . Story by morrisselvatico