Located in a tiny shopping enclave on Dover Street London is Victoria Beckham’s first store occupying 6,000 square feet. Shoppers are greeted by an epic mirrored ceiling, the effect has been described like stepping inside a very chic version of Doctor Who’s TARDIS. Beckham worked with celebrated Iranian-born architect Farshid Moussavi, a woman more known for building museums than fitting rooms.
The Georgian frontage of the store is designed as a simple glass front with no window displays that offers passers by and customers a full view into the store allowing them to experience the brand as it changes and evolves.
The store design involves display systems for hung clothing suspended on chains that echo the chains found on VB’s handbags. Beckham says, looking skyward. “I’m always quite surprised when my inspiration comes through. I think it shows my involvement—or maybe you could call it an obsessive eye!” What can I say … the girls got style!
images © Victoria Beckham