CRITERIA New York to Melbourne
CRITERIA’s showroom opening in Cremorne in Melbourne in late 2014 brings an exciting new design aesthetic to Australia. Founder and director of CRITERIA Rachael Fry says, “the CRITERIA showroom aims to capture the essence of design thinking in New York.” The former New Yorker pinpoints the New York aesthetic as being “structured around progressive design, centred on experimentation, form and material and concept.”
If there’s a common bond between this eclectic mix it’s that each product is innovative and shares a particular attention to a craft. Each designer is progressive in design thinking and experiments in form, material, and aesthetic, resulting in works that are inherently unique. With products largely being handmade Criteria specialise in bespoke high-quality products.
Research of the Australian marketplace undertaken by Rachael on settling here two years ago, revealed an opportunity to share her passion for her former home city’s design culture. Scroll down for the opening night paparazzi photos.
Criteria Melbourne
Criteria Melbourne
Shy at Criteria
Baxter at Criteria
Criteria Melbourne
David Weeks at Criteria
Rachael Fry and Amon Carson Criteria Melbourne
Tall Chair at Criteria
Weave high back at Criteria
Voliera at Criteria
Below – Criteria opening night social pics
Criteria launch event
Wenying Yao – Architects EAT, Sally Cook – Travis Walton, Lachlan Cooper – Architects EAT
Rachael Fry, Giaan Rooney
Bianca Baldi – Techne Architecure, Angus Edward – KPDO, Lynde Nguyen – HASSELL, Wenying Yao – Architects EAT
Brem Perera – Hecker Guthrie, Cassie Hansen – Architecture Media
Claire Gardiner – Nixon Tulloch Fortey, Richard Fitzgerald – Nixon Tulloch Fortey, Parisse Constantine – Nixon Tulloch Fortey
Hamish Guthrie – Hecker Guthrie, Bruno Mendes – Woods Bagot
Felicity Miller – Doherty Design Studio, Samantha Deacon, Doherty Design Studio, Bianca Abonyi Doherty Design Studio
Matt McDonald – Woods Bagot, Tarryn Manskie – Woods Bagot, Adam Link – Woods Bagot
Megan Hounslow – MEME, Elida De Felice – Fitt De Felice, Mark Simpson – Design Office
