Adam Goodrum is one of Australia’s most accomplished industrial and furniture designers. His eye for detail, his refined aesthetic and his whole-process approach makes him a sought-after design collaborator among design manufacturers and retailers alike. It comes as no surprise, then, to find that Adam has produced work for some of the world’s most famous brands both in Australia and Europe.
For Adam’s Parawood range of seating for Dessein Furniture, an original intention to design a flat-packable furniture piece informed his final design. “I like designing chairs,” comments Adam. “I see that as something challenging but exciting.” The Parawood came about from playing with 2D pieces and, as part of Adam’s model-making process, assembling these into a 3D form. Made from Rubberwood and produced in Thailand, the chair speaks of high quality Australian design, affordability and flexibility of application – it can be used in just about any situation and looks good every time.