Dolce & Gabbana playing with light

Italian luxury fashion brand Dolce & Gabbana has opened a new flagship store in the exclusive Aoyama neighborhood of Tokyo Japan.

Dolce & Gabbana’s newest boutique’s in Tokyo rises in the luxury shopping hub of Aoyama: a stone’s throw from Shibuya, where the most trafficked crossing in the world is located, walking distance from the stillness of the 700,000-square-meter forest which houses the Meiji Shrine, and just a short distance from Rappongi Hills, a state of the art integrated property development which reflects the forward-looking soul of Japan.

The innovative design project establishes an emotional connection between the structure, product, and materials through light effects, contrasts, and perspectives.

The boutique is a space resembling a compact black volume lit by light projections that illuminate the displayed collections in regular intervals. The 400 spotlights on the ceiling, move around, switching on and off, making the product burst with color or remain in the shadow, giving the atmosphere of a sunny day.