Serine Emme Store

Warm and inviting this retail interior is preceded by a tranquil front courtyard and verandah, allowing visitors to pause and connect with nature while browsing garments. Lukstudio explain that an element of serenity was imperative to the store’s design, and “extremely precious in an urban setting” in a city like Shanghai.
The store’s material palette of stone, wood, glass, and polished concrete, makes brand’s physical space a minimal haven. “The new storefront gives a serene first impression.
The Emme boutique has been designed as a hidden gem off the beaten track, making a connection with nature and delivering the brand’s pursuit of quality in life. Visitors pass through a garden of white pebbles in order to enter the light-filled, multi-room store. The presence of nature continues throughout the built space, with trees dotted throughout the various rooms. The texture of the concrete wall from outside is continued within, visually connecting the two entry spaces into one. A muted, natural colour palette was chosen to complement the garments on display, where, together with the use of diffused sunlight, a cozy atmosphere is created.

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