Blue Lagoon Iceland – The most beautiful hotel in the world

How do you extend a brand to a new luxurious experience that your guest will remember for the rest of their lives? Design Group Italia joined forces with Basalt Architects to create a unique spa destination for the Blue Lagoon Iceland.
Built directly into an 800-year-old lava flow in the heart of the Reykjanes UNESCO Global Geopark, the Retreat encompasses a subterranean spa, geothermal lagoon, a restaurant that reimagines Iceland’s culinary traditions, and a 62-suite luxury hotel encircled by the Blue Lagoon’s mineral-rich waters.
Since its foundation in 1996, Blue Lagoon has become one of the most popular, iconic travel destinations in the world. Named one of the wonders of the world by National Geographic, the company wanted to create a more intimate, exclusive way to experience the lagoon’s unique waters.
Working in close, multidisciplinary collaboration throughout the project, Design Group Italia designed the experience, the interiors with the collaboration of Basalt Architects. They also took care of the overall design strategy, style direction, branding, graphic design and signage and product design, partnering with B&B Italia, Axor, iGuzzini, EFLA and Liska. The result is a destination where the seamless interplay of lava, moss, and water is woven into every facet of the guest journey that has now been added to my bucket list.
Surrounded by water in the same way that a moat surrounds a castle, the suites at the Retreat are both within the lava and above the lava, straddling the divide between water, earth, moss, and sky.
Inspired by the landscape, the interiors feature tone-to-tone colors, simple shapes, and extreme attention to detail, creating an atmosphere of refined luxury. As guests enter the day spa they move deeper into the earth, natural light fades while the temperature gradually rises. Transiting through underground realms of inspiring design, enchanting geology, and radiant wellness.