Dutch fashion label Daily Paper’s inaugural shop in the US, which has opened in Manhattan, New York. Occupying a corner plot in Manhattan’s Lower East Side which is embellished in over 13,000 flattened aluminium cans.
Up until now, the brand has exclusively been based out of Amsterdam, where its founders and childhood friends Hussein Suleiman, Abderrahmane Trabsini, and Jefferson Osei, grew up together.
All three founders are of African descent, with Suleiman’s family hailing from Somalia, Trabsini’s from Morocco and Osei’s from Ghana.
This has come to heavily inform the look of the store, where Heather Faulding of studio 4plus Design has subtly incorporated references to both Dutch and African culture.
The store building had been boarded up and was almost at a point beyond repair, but it has now been fully restored to feature a more ornately-shaped roof that emulates the form those seen on traditional Dutch townhouses. Decorating the facade are thousands of recycled white, green and black drinks cans provided by Arizona Iced Tea.
Between 13,500 and 14,000 recycled cans were used – all manually cut, compressed, glued and screwed on panels.
The cans are then arranged in an intricate lattice pattern that’s meant to recall traditional East and South African beadwork.
Upon entering the store, customers are greeted by a huge, circular floor mosaic that denotes the label’s name and logo. Drawing on African cosmology, the mosaic is fitted with small lights that chart the star constellation visible in Amsterdam skies the day that Daily Paper was officially established.
The surrounding ground floor has been made to look like a museum, with bright-white surfaces and tall glass cabinets that display accessories. Quirky decor details include a series of Daily Paper-branded bean bag chairs and a map-like wall mural composed of rolled-up pieces of the New York Times newspaper. A flight of stairs with vivid artwork incorporated on its risers leads up the store’s first floor, where there is a relaxed coffee bar and lounge. A portion of the flooring is made from glass so that customers can glimpse people milling around on the shop floor below.