The Standard hotel – Melbourne
Created in 1999, The Standard hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-standard-ness. With 7 hotels in New York, Los Angeles, Miami, most recently London and the Maldives, the goal of every Standard project—be it a hotel, a rooftop discothèque, or a magazine—is to defy conventions, up the aesthetic stakes, and deliver an experience that can only be had at The Standard.
Private Melbourne developer, DealCorp, has this week announced its latest partnership which will see The Standard Hotel open its first Australian location in Rose Street, Fitzroy.
The project, said to be worth in excess of $60m, is designed by Woods Bagot architects with interiors by Hecker Guthrie and is slated for completion in 2023. DealCorp purchased the site in 2018 and subsequently had a hotel permit approved in 2019.
The Standard, Fitzroy, will feature 127 rooms over seven levels including an intimate rooftop experience. The Standard’s unique style of hospitality, defined by compelling design, and engaging culinary and cultural experiences will complement Fitzroy’s bustling creative community, surrounded by bars, cafes, galleries and retail.
“ DealCorp’s commitment to making long-lasting contributions to its community is aligned with our own history of enhancing the neighbourhoods we become part of,” Lalvani continued.
The hotel’s design will take cues from Fitzroy’s industrial heritage, whilst also being respectful of its residential surrounds.
“ In designing this hotel, we designed it to be local—to continue the architectural traditions of Fitzroy and sustain the neighbourhood’s artistic and cultural spirit,” said Woods Bagot Principal and Regional Design Leader (Australia & New Zealand), Peter Miglis.
“ Fitzroy’s history of corner pubs, workers cottages, grand housing and industry inspired our approach to the building’s façades. Weathered steel and concrete are robust, timeless materials that sit comfortably straight away and, over time, will add charm as they patina,” concluded Miglis.
Hecker Guthrie Associate, Josh Watt added: “ In looking to connect The Standard Hotel to its local surroundings Hecker Guthrie has drawn from the breadth of Fitzroy’s historic past to underpin our approach to the interiors—to create spaces that bring together ideas of soft industrialism, youthful eclecticism with a sophisticated palette of materials.”
