The founders of Oever Gallery located in Oostende, Belgium, gave 5AM design studio carte blanche for the spatial design. The strong link with graffiti, street, and urban art formed the basis for the interior concept. The challenge consisted in keeping the gallery space for creative experiment, inspiring a new generation of artists on the one hand, but also radiating inviting energy for curious passers-by wandering inside for a coffee or a book.
5AM decided to flip things around and recreated the typical street artist’s canvas, the concrete jungle, in a minimal, stripped-down version inside the gallery. The monochrome grey palette refers to the city’s hero colour and roughness. Contrasting smooth and rough city textures are altered. Urban art often functions as cultural commentary, regularly infused with bold shapes and colours, pop-art inspiration, and recognisable cartoon characters, combined with a signature streak of sobering humour. 5AM integrated these elements in a subtle yet undeniable way.
The overall use of grey highlights the pure and calming function of the space. The material mix of raw concrete, rough stucco, mirror, brushed aluminium, and high-gloss bold-shaped display objects offers contrast and guidance in a subtle way. Oever Gallery has personality but doesn’t steal the thunder of the artists on display. A hint of signature colour was added by the use of aquamarine blue in the toilet and in the iconic Moustache Bold chairs.
The open-plan space can be divided into different zones by using a smart freestanding system that offers full flexibility and can easily be assembled or expanded whenever and wherever without the need for tools. Display elements and backgrounds in different sizes and colours can be added accordingly.